£18 million Halifax ad account up for grabs

LONDON - Halifax has put its £18 million retail advertising account up for pitch.

Halifax...account pitch launched
Halifax...account pitch launched

Delaney Lund Knox Warren & Partners is the incumbent agency and will repitch for the business.

The pitch is being handled by Agency Assessments. A brief is expected at the start of May with the pitch held in June.

The "cast of characters" campaign has historically featured real staff members singing along to reworded versions of classic songs.

The most recent of the series saw Howard, the first star of the campaign, playing a cameo role.

Vizeum is the media agency on the account and remains unaffected by the review.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content