180 wins five-way pitch for worldwide Glenfiddich account

William Grant & Sons has appointed 180 Amsterdam to the global advertising account for Glenfiddich whisky after a five-way pitch. The agency pitched against Lowe London, the US-based Mono, 10AM in Singapore and the incumbent, the US-based Merkley & Partners.

Glenfiddich kicked off the review in May, after it restructured its marketing department.

The global marketing director of the distiller, Steven Sturgeon, said: "180 came up with an idea that could resonate across the world. They are the ideal partner for us."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content