Internet sales house 24/7 has appointed a new managing director and
lured an account group manager from Hello! to handle its increasing
roster of fmcg advertisers.
Incoming managing director Carl White replaces Tanya Pein, who left at
the end of last year (Media Business, 15 November).
White joins from BBC Worldwide, where he was responsible for the BBC’s
publishing strategy for natural history and news titles. He previously
headed ad sales teams at BBC Good Food, Best, and Media Week.
He described 24/7 as ’the clear leader in the UK online advertising
industry’ and said he was looking forward to continuing to expand the
scope of its business.
The company’s CEO Europe, Gordon Simpson, said: ’Carl has demonstrated
remarkable abilities, not only in the publishing field, but also in his
stewardship of business for one of the UK’s leading media brands - the
Meanwhile, Nathan Kosky joins the company as senior account manager
after three years at Hello!.
Kosky, 28, said he had enjoyed his time at the celebrity title, but had
been attracted to new media.
’I wanted to work in this area, but I was well aware that if you make
the wrong choice you can disappear into cyberspace,’ he commented.
’After working at a blue-chip magazine, I wanted to work for a company
with a similar status in the internet field.’
Kosky said he would be handling an influx of fmcg clients into 24/7.
’The arrival of Procter & Gamble, to name just one, is quite an
achievement and reflects the net’s shift into the mainstream.’
Other new advertisers in this quarter include Bird’s Eye, Nescafe, Nike,
Kellogg’s and Bodyform.
Kosky said he was adjusting to the speed of change in the internet
’To a certain extent it’s more commodity-based than traditional sales.
Deals are done much more quickly - although this will no doubt change as
the sector settles down.’
He added that the job gave him an opportunity to help build new
’On Hello!, I was working on a well-established brand. In this field,
I’m actually going out and creating brands.’