The UK version of the world’s fastest-growing internet search
portal has hired online sales house 24/7 to sell its advertising.
GoToWorldUK launched in October with the same hook as the original site
- it pays users to surf the net.
Those who sign up as members simply click on a pound sign and earn a cut
of advertising revenue. They are paid by cheque whenever their GoToWorld
account exceeds a set amount each month. In return, they are asked to
register their buying habits, making them lucrative targets for
Members can also earn money by referring other users to the site. Hardly
surprisingly, the UK site attracted 40,000 members in the first five
days after launch.
Griselda Billington, client services director at 24/7 UK, commented:
’Members of GoToWorldUK register their buying preferences, which creates
a very attractive proposition for advertisers. This fits in well with
24/7’s ability to provide advertisers with highly defined targeting
Content on GoToWorldUK includes feeds from Jobsite, children’s portal
Alfy and auction site Ebid. The site’s CEO Ian Simpson said 24/7 was the
only sales operation that understood and complemented its needs.
GoToWorld’s parent company, LanguageForce, is based in Orange,
California and first struck gold on the web with its Universal
Translator Messenger, which allows users to send messages in 12
different languages at the touch of a button.
Internet research company PC Data Online ranked GoToWorld.com the
fastest-growing site on the web in a survey in September.
Since its launch in the US in June, the service has expanded into nine