Online sales house 24/7 Media UK has strengthened its ’back room’
staff to cope with expansion and offer a more efficient service.
The company, which now handles more than 40 UK sites, says it has seen a
’fourfold increase’ in business over the past four months.
Emma Trollope joins as sales co-ordinator and Peter Miles has been
appointed UK ad operations co-ordin-ator, providing support for
campaigns. Matthew O’Leary joins as client services co-ordinator,
providing clients with comprehensive reports on site traffic and
All three employees are recent graduates.
Sales director Mark Nall commented: ’With the explosive growth last
year, some clients found their service levels were getting a little
stretched. To ensure that we can continue to expand while maintaining
quality of service, we needed to beef up the back end of the operation.
These recruits are a very welcome addition to the team.’
The sales house’s UK websites include women-oriented Handbag.com, online
directory Scoot, Channel 5 and music site Peoplesound. It now has around
Meanwhile, in two deals worth a total of pounds 93 million, 24/7’s New
York-based parent has acquired two companies specialising in campaign
management, tracking and analysis.
The first acquisition, Imake, is best known for e.merge, a collection of
applications that manage electronic campaigns. The second company,
Sabela Media, manages, monitors and analyses online campaigns.