24/7 lands global ad sales account for Worldpop portal

24/7 has picked up the global sales contract for the music portal Worldpop.com.

24/7 has picked up the global sales contract for the music portal

Worldpop.com.



The company will handle all advertising for the site, including banners,

sponsorships, e-commerce and direct marketing.



Sales will be run out of 24/7’s UK office but will involve teams based

in 51 cities in 28 countries across Europe, the US, Canada, Asia and

Latin America.



Aside from selling the Worldpop site, 24/7 will talk to advertisers

about putting their names on two microsites: Steps and Ibiza 2000.



Worldpop is aimed at teenagers and adults in their early twenties. It

claims to be growing at a rate of over 2,000 members per week.



The site will be marketed over the next few months with a poster, online

and trade and consumer press campaign.



Worldpop has already been involved in a number of sponsorships,

including backing the official UK top 40 singles and album charts and

becoming the headline sponsor of the Steps tour.



Griselda Billington, client services director at 24/7, said: ’Worldpop

is a very significant win for us given the amount of traffic to the site

and its popularity among users, who spend an average 13-15 minutes on

the site each time they visit.’