24/7 has picked up the global sales contract for the music portal
The company will handle all advertising for the site, including banners,
sponsorships, e-commerce and direct marketing.
Sales will be run out of 24/7’s UK office but will involve teams based
in 51 cities in 28 countries across Europe, the US, Canada, Asia and
Aside from selling the Worldpop site, 24/7 will talk to advertisers
about putting their names on two microsites: Steps and Ibiza 2000.
Worldpop is aimed at teenagers and adults in their early twenties. It
claims to be growing at a rate of over 2,000 members per week.
The site will be marketed over the next few months with a poster, online
and trade and consumer press campaign.
Worldpop has already been involved in a number of sponsorships,
including backing the official UK top 40 singles and album charts and
becoming the headline sponsor of the Steps tour.
Griselda Billington, client services director at 24/7, said: ’Worldpop
is a very significant win for us given the amount of traffic to the site
and its popularity among users, who spend an average 13-15 minutes on
the site each time they visit.’