Zoom.co.uk’s owner Associated New Media has terminated its contract
with 24/7 Media and brought advertising sales inhouse.
ANM’s 16-strong advertising sales team will start selling the fashion
and lifestyle portal in August.
Jo Mosaku, Zoom’s head of advertising and sponsorship, said: ’We have
had a very happy relationship with 24/7, but bringing the account under
our own roof gives us access to one of the best sales teams in the
Pat Connolly, ANM’s head of sales, commented: ’Zoom and its clients can
only benefit from this move. They can take advantage of
cross-promotional deals across ANM’s top performing sites.’ These
include ThisIsLondon, BigBlueDog and UK Plus.
Connolly’s team can take online campaigns to offline audiences by using
press ads in Associated Newspapers’ range of titles. These include the
Daily Mail, The Mail on Sunday, Evening Standard and Metro.
It offers clients sponsorships, promotions, editorially customised
microsites and banners and buttons.
Zoom is an e-commerce site where users can buy clothes and electronic
gadgets from a range of ’Zoom rooms’. It is backed by retail partners
such as TopShop, Racing Green and Dorothy Perkins.