24/7 takes skiing task from DoubleClick

Ski and snowboarding website Complete-Skier.com has signed up internet sales house 24/7 to handle its global advertising and sponsorship.

Ski and snowboarding website Complete-Skier.com has signed up

internet sales house 24/7 to handle its global advertising and

sponsorship.



The site, which has over 100,000 users, will be 24/7’s 20th new client

in the past three months.



It won the contract from the giant online sales house DoubleClick, which

is rumoured to be planning a takeover of 24/7 (see page 4).



Aside from representing Complete-Skier.com, 24/7 will take on its sister

website Complete Snowboarder.com and www.fall-line.co.uk, the site of

ski magazine Fall Line, as part of the same deal. It will also sell

Complete-Skier.com’s branded areas on the service provider

www.lineone.net.



Sales teams in 12 European markets as well as 24/7 Media in the US and

24/7 Asia will run the worldwide project.



Complete-Skier, founded by former British Olympic Ski team member

Michael Liebreich, offers 30,000 pages of information including the

web’s biggest resort database, winter sports news, snow reports, a

fitness and instruction programme and a chalet holiday booking

service.



The official host of the British Ski and Snowboard Federation site,

Complete-Skier.com’s traffic peaked at around one million page

impressions per month in the 1999 ski season.



However, Liebreich is keen to double its traffic over the 1999/2000 ski

season and will run a marketing and advertising programme, as well as

signing up distribution arrangements with several portals in an effort

to get the site noticed.



Tanya Pein, managing director of 24/7 said: ’Complete-Skier.com attracts

a high spending ABC1 audience, which is much in demand from

advertisers.’