'$249' for War Child USA by Publicis NY

Humanitarian organization War Child USA has launched its first campaign in the United States. "$249" raises awareness about global spending on war, which amounts to approximately $249 per person, per year for every man, woman and child on earth. The campaign encourages people to offset this spending on war by investing in peace together with War Child USA. The $249 campaign launched with an animated film, narrated by Stranger Things star Caleb McLaughlin, featuring Radiohead’s "No Surprises." The concept for the campaign came from War Child USA Founder Dr. Samantha Nutt’s TED Talk on the deadly impact of small arms. It was created in partnership with Publicis New York, which also developed War Child USA’s new website. The campaign animation was donated by animation studio The Mill.


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