3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also - because of the proven link between creativity and effectiveness - to inspire the ad industry to even greater heights.
Shelley Smoler is chief creative officer at Droga5 London, which she joined in 2017. She works across the agency's entire roster of clients, leading much of the global Amazon business and nurturing creative talent. Before Droga5, Shelley and her creative partner were creative directors at Bartle Bogle Hegarty London, working on brands including Audi, Google, Heineken, KFC, Mentos and The Guardian. They were also part of the team that created a campaign for The Zimbabwean newspaper which would go on to receive over 50 awards, including a D&AD black Pencil and a Cannes Grand Prix.
1. Net10 “Bill & Homeless Greyhounds”