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3 great ads I had nothing to do with #11: Gerry Human on Orange, Harvey Nichol's and John Smith's

Gerry Human, chief creative officer, Ogilvy & Mather London, reveals the three ad campaigns he admires but had nothing to do with.

Originally from South Africa, Gerry started working at O&M London in 2008. He has spent the past five years reshaping the agency for the future, mainly by focusing on what he loves most: making great work.

The agency has won a number of recent awards worldwide for major clients including Dove, Philips and Expedia and this year O&M London was  named Agency of the Year in two categories at Campaign’s Big Awards.

Gerry’s work has been recognised with 72 Cannes Lions (17 Gold), 19 Clio  Statues (4 Gold), 6 One Show Pencils (2 Gold), 23 D&AD In-Book & 3 Nominations, 4 Grand Prix & 31 Gold Loerie Awards as well as 3 LIA Grand Prix.

Want to watch more great work? Head to the 3 Great Ads hub

Gerry's choices

Orange "Dance"

In the first six months of 2005, Orange's UK revenue slipped by 3.2 per cent year on year. This ad forms part of a £13m campaign to revive the brand message of "The Future's Bright".
The ad features music by Brian Eno. It was created by Stephen Butler and art directed by Sam Walker, both of Mother, and directed by Dougal Wilson at Blink Productions. In 2006, Wilson won a D&AD Yellow Pencil for the ad.

Harvey Nichol's "Walk of Shame"

DDB UK, now adam&eveDDB, created this ad for Harvey Nichol’s womenswear. It centres around ‘the walk of shame’: the journey home after a one-night stand. Text reads ‘avoid the walk of shame this season’ and the final woman in the ad arrives home looking immaculate in a beautiful dress.

The ad, produced by Outsider and directed by James Rouse, adopted the hashtag #walkofshame for the campaign, to encourage viewers to share their own stories on Twitter. The ad won several awards including a Gold Clio, a Silver in Cannes and a Silver at the British Arrows.

John Smith's "Snooker Table"

In this 2003 ad, Peter Kay plays a son who is packing his 55-year-old mother off to an old people's home because he wants to put a snooker table in her bedroom. The advert closes with the campaign’s "No nonsense" tagline.

TBWA London’s ad originally featured an old lady in a wheelchair, but the client asked for a younger woman who was no-nonsense herself.

"No one would really put a 55-year-old woman in an old folks' home," Deputy creative director Paul Silburn said. "It improved the joke in the end."

Silburn, who now works for Saatchi & Saatchi, and his co-creative director Trevor Beattie, won a gold Lion and two silver D&AD awards, as well as two Creative Circle Awards (Best use of Humour & President’s Award).

About this series

In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also because of the proven link between creativity and effectiveness encourage the advertising industry to even greater heights.

About The Thinkboxes

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.

Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries.

We hope you enjoy the films.

Want to watch more great work? Head to the 3 Great Ads hub

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