Promoted
Thinkbox

3 great ads I had nothing to do with #26: Paul Weiland on Marmite, Volkswagen and PlayStation

Paul Weiland OBE, Founder, ECD, Director of Contagious London, reveals three great ads he admires but had nothing to do with

Paul was recently awarded an OBE for his services to the advertising and creative industries.  He started his career in advertising as a copywriter at CDP before moving into directing, learning his trade from Sir Alan Parker.

He has since directed over 1000 ads for a vast selection of brands, including every Gary Lineker Walkers ad throughout the campaign's 20 year history.

Over the years, his penchant for comedy has led him to direct the likes of Blackadder & Mr. Bean, alongside feature films.

Paul founded Contagious London, an advertising agency and production company in one, and currently creates and directs campaigns for UK and international clients, including Kingsmill, Trop50 and Save The Children.

Want to watch more great work? Head to the 3 Great Ads hub

Paul's choices

Marmite "neglect"

This ad was released in January 2015. It plays on the idea that marmite is being neglected, and teams are deployed to rescue it.

Created by adam&eveDDB for Marmite, they used a well-regarded BBC journalist Michael Buerk as its voiceover and the ad continued to reinforced the idea that marmite is a "love it or hate it." Pure honest advertising.

Volkswagen "snow plow"

Released in 1964 by DDB New York, this ad asks "have you ever wondered how the man who drives the snowplow, drives to the snowplow?" This TV ad was made by Production Company, Film Contracts, London and was art directed by Len Sirowitz.

The ad won 1964 Cannes Gold and was included in the Hall of fame in the 2013 Clio Awards.

PlayStation "double life"

In the 1990s the aim was to give the hopelessly lame video-games market look cooler, noting that people in the market were in fact teens and adults, not children.

This 1999 ad was directed by Gorgeous Productions’ Frank Budgen. It was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status, topping Joystiq.com's "Top 10 Best PlayStation Ads".

Budgen was voted as the Directors Guild of America commercial director of the year in 2007, the same year "double life" was added to the Clio Hall of Fame.

About this series

In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also because of the proven link between creativity and effectiveness encourage the advertising industry to even greater heights.

About The Thinkboxes

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.

Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries.

We hope you enjoy the films.

Want to watch more great work? Head to the 3 Great Ads hub

More from the 3 Great Ads series

3 great ads I had nothing to do with #45: Micky Tudor on Miller, Stella Artois and The Independent

3 great ads I had nothing to do with #45: Micky Tudor on Miller, Stella Artois and The Independent

3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's

3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's

3 great ads I had nothing to do with #43: David Kolbusz on Skittles, Honda... and one that never aired

3 great ads I had nothing to do with #43: David Kolbusz on Skittles, Honda... and one that never aired

3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound

3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound

3 great ads I had nothing to do with #41: Ana and Hermeti Balarin on Sport England, Levi's and Boots

3 great ads I had nothing to do with #41: Ana and Hermeti Balarin on Sport England, Levi's and Boots

3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M

3 great ads I had nothing to do with #40: Anna Carpen on National Dairy Council, Levi's and H&M

3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4

3 great ads I had nothing to do with #39: Mark Elwood on John Smith's, Skoda and Channel 4

3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's

3 great ads I had nothing to do with #38: Adrian Rossi on Castlemaine XXXX, BT and Levi's

3 great ads I had nothing to do with #37: Al Young on Finish, Carlton Draught and IKEA

3 great ads I had nothing to do with #37: Al Young on Finish, Carlton Draught and IKEA

3 great ads I had nothing to do with #36: Peter Souter on Land Rover, The Guardian and Yellow Pages

3 great ads I had nothing to do with #36: Peter Souter on Land Rover, The Guardian and Yellow Pages

3 great ads I had nothing to do with #35: Remco Graham on British Heart Foundation, IKEA and Crest

3 great ads I had nothing to do with #35: Remco Graham on British Heart Foundation, IKEA and Crest

3 great ads I had nothing to do with #34: Alistair Macrow on PG Tips, Ronseal and John Lewis

3 great ads I had nothing to do with #34: Alistair Macrow on PG Tips, Ronseal and John Lewis

3 great ads I had nothing to do with #33: Chaka Sobhani on Levi's, Volkswagen and Three

3 great ads I had nothing to do with #33: Chaka Sobhani on Levi's, Volkswagen and Three

3 great ads I had nothing to do with: Nina Bibby on Evian, John Lewis and Guinness

3 great ads I had nothing to do with: Nina Bibby on Evian, John Lewis and Guinness

3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's

3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's

3 great ads I had nothing to do with #30: Dave Henderson on Heineken, Honda and The Sunday Times

3 great ads I had nothing to do with #30: Dave Henderson on Heineken, Honda and The Sunday Times

3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness

3 great ads I had nothing to do with #29: Debs Gerrard on John West, Skittles and Guinness

3 great ads I had nothing to do with #28: Rosie Arnold on Polaroid, Chipotle and Cadbury

3 great ads I had nothing to do with #28: Rosie Arnold on Polaroid, Chipotle and Cadbury

3 great ads I had nothing to do with #27: Trevor Robinson on Guinness, Maxell and Levi's

3 great ads I had nothing to do with #27: Trevor Robinson on Guinness, Maxell and Levi's

3 great ads I had nothing to do with #26: Paul Weiland on Marmite, Volkswagen and PlayStation

3 great ads I had nothing to do with #26: Paul Weiland on Marmite, Volkswagen and PlayStation

3 great ads I had nothing to do with #25: Matt Davis on Reebok, Heineken and Barnados

3 great ads I had nothing to do with #25: Matt Davis on Reebok, Heineken and Barnados

3 great ads I had nothing to do with #24: Elspeth Lynn on Sony Bravia, Sport England and The Independent

3 great ads I had nothing to do with #24: Elspeth Lynn on Sony Bravia, Sport England and The Independent

3 great ads I had nothing to do with #23: Stuart Outhwaite on Milk Marketing Board, John Smith's and McDonald's

3 great ads I had nothing to do with #23: Stuart Outhwaite on Milk Marketing Board, John Smith's and McDonald's

3 great ads I had nothing to do with #22: Robert Campbell on The BBC, Dunlop and Nike

3 great ads I had nothing to do with #22: Robert Campbell on The BBC, Dunlop and Nike

3 great ads I had nothing to do with #21: Brian Cooper on Apple, Levi's and Volkswagen

3 great ads I had nothing to do with #21: Brian Cooper on Apple, Levi's and Volkswagen

3 great ads I had nothing to do with #20: Catherine Kehoe on Virgin, Channel 4 and T-Mobile

3 great ads I had nothing to do with #20: Catherine Kehoe on Virgin, Channel 4 and T-Mobile

3 great ads I had nothing to do with #19: John Townshend on Honda, Levi's and Wall's

3 great ads I had nothing to do with #19: John Townshend on Honda, Levi's and Wall's

3 great ads I had nothing to do with #18: Kate Stanners on The Guardian, Guinness and Nike

3 great ads I had nothing to do with #18: Kate Stanners on The Guardian, Guinness and Nike

3 great ads I had nothing to do with #17: Russell Ramsey on Nike, Lurpak and Skoda

3 great ads I had nothing to do with #17: Russell Ramsey on Nike, Lurpak and Skoda

3 great ads I had nothing to do with #16: Abigail Comber on Lurpak, Maltesers and Sony Bravia

3 great ads I had nothing to do with #16: Abigail Comber on Lurpak, Maltesers and Sony Bravia

3 great ads I had nothing to do with #15: Darren Bailes on Kia-ora, Volvo and Levi's

3 great ads I had nothing to do with #15: Darren Bailes on Kia-ora, Volvo and Levi's

3 great ads I had nothing to do with #14: Ian Armstrong on John Lewis, Carling and Lurpak

3 great ads I had nothing to do with #14: Ian Armstrong on John Lewis, Carling and Lurpak

3 great ads I had nothing to do with #13: Billy Faithfull and Ross Neil on Nike, Supernoodles and The AA

3 great ads I had nothing to do with #13: Billy Faithfull and Ross Neil on Nike, Supernoodles and The AA

3 great ads I had nothing to do with #12: Danny Brooke-Taylor on Southern Comfort, Reebok and Dr Pepper

3 great ads I had nothing to do with #12: Danny Brooke-Taylor on Southern Comfort, Reebok and Dr Pepper

3 great ads I had nothing to do with #11: Gerry Human on Orange, Harvey Nichol's and John Smith's

3 great ads I had nothing to do with #11: Gerry Human on Orange, Harvey Nichol's and John Smith's

3 great ads I had nothing to do with #10: Sally Abbott on Specsavers, Robinsons and Heinz

3 great ads I had nothing to do with #10: Sally Abbott on Specsavers, Robinsons and Heinz

3 great ads I had nothing to do with #9: Caitlin Ryan on British Airways, Teacher Training Association and John Lewis

3 great ads I had nothing to do with #9: Caitlin Ryan on British Airways, Teacher Training Association and John Lewis

3 great ads I had nothing to do with #8: Elizabeth Fagan on Egg Marketing Board, Thinkbox and Carlsberg

3 great ads I had nothing to do with #8: Elizabeth Fagan on Egg Marketing Board, Thinkbox and Carlsberg

3 great ads I had nothing to do with #7: Jeremy Ellis on Hamlet, Budweiser and The British Heart Foundation

3 great ads I had nothing to do with #7: Jeremy Ellis on Hamlet, Budweiser and The British Heart Foundation

3 great ads I had nothing to do with #6: Ben Tollett & Emer Stamp on Tango, Lynx and the NSPCC

3 great ads I had nothing to do with #6: Ben Tollett & Emer Stamp on Tango, Lynx and the NSPCC

3 great ads I had nothing to do with #5: Vicki Maguire on Nike, The Guardian and Honda

3 great ads I had nothing to do with #5: Vicki Maguire on Nike, The Guardian and Honda

3 great ads I had nothing to do with # 4: Leon Jaume on Carling, Ronseal and John Lewis

3 great ads I had nothing to do with # 4: Leon Jaume on Carling, Ronseal and John Lewis

3 great ads I had nothing to do with #3: Justin Tindall on Stella Artois, Volkswagen and Match.com

3 great ads I had nothing to do with #3: Justin Tindall on Stella Artois, Volkswagen and Match.com

3 great ads I had nothing to do with #2: Craig Inglis on Robinsons, Volkswagen and Stella Artois

3 great ads I had nothing to do with #2: Craig Inglis on Robinsons, Volkswagen and Stella Artois

3 great ads I had nothing to do with #1: Nick Gill on Cresta, Levi's and Channel 4

3 great ads I had nothing to do with #1: Nick Gill on Cresta, Levi's and Channel 4