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3 great ads I had nothing to do with #8: Elizabeth Fagan on Egg Marketing Board, Thinkbox and Carlsberg

A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with.

Elizabeth was appointed executive marketing director for Boots in July 2007 after re-joining the brand in 2006 as managing director of Boots Opticians. She had also worked for the brand as a group buyer, 16 years previously.

Formerly, Elizabeth has also held senior positions at DSG International and The Link and is a member and past President of Women in Advertising and Communications Club (WACL).

She was also a member of the ASA council, serving two terms and stepping down in April 2012.

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Elizabeth's choices

Egg Marketing Board "Go to work on an egg"

This 1965 ad, starring comedy legend Tony Hancock and actress Patricia Hayes, spawned one of the longest-running and most famous slogans of its time. The Egg Marketing Board was set up by the British Government in 1956 to stabilise the market for eggs, due to a widespread collapse in sales.

'Go to work on an egg', credited to the then head of copy at agency Mather & Crowther, Fay Weldon, was written to promote the regular use of eggs for the Egg Marketing Board. The ad was directed by Len Fulford, one of the most successful and sought-after ad directors of the time.

Carling "Space"

This ad, the second created for Carling by agency Beattie McGuiness Bungay, introduced the 'you know who your mates are' positioning. The ad, directed by Frederik Bond, sees a group of truth-seeking friends attempting to cross a star gate, and being rejected when one of their number is caught wearing trainers. The group rally around their friend and "try somewhere else", with the ad ending on the 'you know who your mates are' slogan.

The CGI special effects in the ad were created by the Moving Picture Company, better known for creating the special effects in this year's British sci-fi movie 'Sunshine'.

Thinkbox "Dogs home"

Thinkbox's TV ad campaign featuring Harvey the dog launched on Friday, 10 September 2010. The ad features a couple visiting a dogs’ home to choose a dog to adopt. Harvey uses the power of TV to showcase his amazing skills to convince the couple to take him home.

The ad went on to win D&AD awards, British Arrows, Creative Circle as well as being voted ITV1’s ‘Ad of the Year’ by viewers. It was created by The Red Brick Road and directed by award-winning director Andy McLeod of Rattling Stick. Harvey returned to TV screens with a follow-up ad, in which he saves his favourite toy rabbit from the bin in a similar fashion, in 2012.

About this series

In this series of short films, leading Thinkbox Creative Academy members have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of our greatest ads in the company of people who know a thing or two about making them, but also because of the proven link between creativity and effectiveness encourage the advertising industry to even greater heights.

About The Thinkboxes

The Thinkboxes are the first awards to celebrate the UK's world-beating TV ad creativity, in all its forms, at regular way-points throughout the year.

Created in association with Haymarket Brand Media (Campaign, Marketing and Brand Republic), these bi-monthly awards are judged by the Thinkbox Creative Academy; made up of over 200 advertising luminaries.

We hope you enjoy the films.

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