And Rising urges the government to protect the NHS through support rallying ads.
Taking advantage of the effectiveness of the #ClapForOurCarers initiative – which saw people across the UK clap every Thursday at 8pm in support of frontline workers – the spot urges viewers to sign a petition aimed to prioritise and protect the NHS and frontline workers’ health and safety, many of which have been left to do their jobs without proper protective equipment.
"We clapped together, now let’s act together," a series of ads read, alongside a prompt for the public to "protect our NHS and frontline workers". It was created by Darius Rodrigues.
The ad went live immediately after last Thursday’s clapping session, and includes social, digital and out-of-home activity; and the petition has already been signed by more than 50,000 people.