3G mobile phone operator seeks agency

- Hutchison Whampoa, the Hong Kong telecoms conglomerate, is seeking an advertising agency to promote the third-generation mobile phone network it bought earlier this year. The company, which paid £4.4 billion for the third generation license, is understood to have an advertising budget of £30 million earmarked for its UK launch. The pitch process is being handled by the AAR and it is understood that the company is approaching an initial longlist of six agencies. Hutchison Europe's director of product and marketing Dick van den Bergh is overseeing the search for an agency. Hutchison launched Orange in 1994 with advertising through WCRS which has gone on to win awards for its creativity and effectiveness. However, since Orange's sale to Mannesmann and subsequently France Telecom, the account has come under review and is presently in danger of being moved to Lowe Lintas & Partners. Hutchison Whampoa, which is controlled by chairman Li Ka-shing, has enormous resources which will be used to back the UK launch: in 1999 it made in the region of £10 billion profit. However, the company is presently looking at sharing the requisite capital investment by selling a 35 per cent stake of its UK operating company to KPN and NTT DoCoMo, Dutch and Japanese telecoms companies respectively. The partners, who are expected to pay between £1 billion and £1.3 billion for their stakes, will have to fund the building of the third-generation network and they are planning to bid for similar licences in Germany, France and Belgium.

- Hutchison Whampoa, the Hong Kong telecoms conglomerate, is seeking an advertising agency to promote the third-generation mobile phone network it bought earlier this year. The company, which paid £4.4 billion for the third generation license, is understood to have an advertising budget of £30 million earmarked for its UK launch. The pitch process is being handled by the AAR and it is understood that the company is approaching an initial longlist of six agencies. Hutchison Europe's director of product and marketing Dick van den Bergh is overseeing the search for an agency. Hutchison launched Orange in 1994 with advertising through WCRS which has gone on to win awards for its creativity and effectiveness. However, since Orange's sale to Mannesmann and subsequently France Telecom, the account has come under review and is presently in danger of being moved to Lowe Lintas & Partners. Hutchison Whampoa, which is controlled by chairman Li Ka-shing, has enormous resources which will be used to back the UK launch: in 1999 it made in the region of £10 billion profit. However, the company is presently looking at sharing the requisite capital investment by selling a 35 per cent stake of its UK operating company to KPN and NTT DoCoMo, Dutch and Japanese telecoms companies respectively. The partners, who are expected to pay between £1 billion and £1.3 billion for their stakes, will have to fund the building of the third-generation network and they are planning to bid for similar licences in Germany, France and Belgium.



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