4Creative and Blink win Film Lions Grand Prix for 'We're the superhumans'

Channel 4's in-house agency 4Creative capped off a highly successful week at Cannes by taking the top prize in the Film Lions for its Paralympics campaign.

"We’re the superhumans", which Campaign named the best campaign of 2016, had already won three golds: two in the Film Craft category, and one in Entertainment.

It added a fourth gold this evening, in the Integrated category.

The Grand Prix for Film was jointly awarded to 4Creative and Blink Productions.

None of the 14 gold Lion winners were from the UK, but Adam & Eve/DDB picked up a silver for its John Lewis campaign "Buster the boxer".

The Omnicom agency also took two bronzes, for H&M Christmas film "Come together", directed by Wes Anderson, and Volkswagen film "Alien".

There were four more bronze awards for UK agencies, one each for Abbott Mead Vickers BBDO, Galaxy, "Chase"; Brothers and Sisters, Pearl and Dean, "Tumbleweed"; MPC Creative and Palace Skateboards, "Palace Reebok Classics: Jonah Hill"; and Pulse Films, DJ Shadow ft. Run the Jewels, "Nobody Speak".

Four US agencies won gold Lions. Wieden & Kennedy, Portland, won a gold Lion for Old Spice, "5 Year Plan", and a gold Lion Campaign for Nike, "Unlimited courage".

Gold Lions also went to BBDO New York for Sandy Hook Promise, "Evan"; The Martin Agency, Richmond, for Donate Life, "The world’s biggest asshole"; and Droga5 New York, for The New York Times, "The truth is hard to fin: hicks".

US agencies won 13 silvers: three for W&K, and one each for The Richmond Agency, Droga5 New York, 72andSunny Los Angeles/Google, BBDO New York, DDB New York, Leo Burnett Chicago, MJZ LA/Black Frame New York, Pereira & O’Dell NY, Radical Media New York and Saatchi & Saatchi New York.

2017 Cannes Lions winners (UK agencies/companies)

Healthcare Lions (UK winners)

PR Lions (UK winners)

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