Media-Link will target full-service, media buying and digital specialists across the North of England and Scotland to sell media opportunities across the Channel 4 website. Historically, 4Interactive has not had strong links in the region and the appointment is an attempt to beef up its operations.
Andy Taylor, head of 4Interactive, said: "Digital advertising is a strong revenue generator for us and one we are keen to exploit it to its full. Hiring Media-Link means we can begin to target businesses in areas we haven't fully developed in the past. We are excited about the appointment and look forward to seeing the benefits this new relationship can bring."
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