Over 50s to get specialist channel

A new digital channel called Vintage TV, aimed at the over-50s, will launch in September on Sky and Freesat reaching more than 10 million homes.

My Fair Lady: classic films will air on new channel
My Fair Lady: classic films will air on new channel

Vintage TV will broadcast shows dedicated to music, culture, fashion and trends from the 1940s to the 1980s.

The channel is in talks with Channel 4, ITN and the BBC to buy archive entertainment and other content.

Classic films such as 'My Fair Lady' and 'Singing in the Rain' will be shown as well as iconic music concerts and interviews with veteran music stars such as Roger Daltrey and Debbie Harry.

Popular programmes such as the 'Old Grey Whistle Test', 'Rock and Roll Years' and 'The South Bank Show' are also in the running to be shown.

Paul Gambaccini has been signed as a face for Vintage TV and journalist Lesley-Ann Jones will have her own chat show.

Chief executive David Pick who masterminded the channel said: "Vintage TV is essentially a unique celebration of everything which has defined and shaped popular music and culture since its genesis in the 1940s, as well as a reflection of how it is enjoyed today."

The channel is viewed as catering for an audience which has been sidelined in recent years by a saturation of youth-orientated programmes.


Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content