7-Up Free "feels good to be you" by Mssng Peces

7-Up Free, the sugar-free lemon-and-lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, such as urban knitting. The campaign is called "feels good to be you" and was created by the Brooklyn-based entertainment company Mssng Peces. It comprises two TV spots, several digital films and experiential and social media activity. The first spot in the campaign, which launches in the UK and Ireland today before rolling out across 140 countries, features Magda Sayeg, an urban knitter. In the ad, Sayeg visits a run-down square in Santiago, Chile, with a team of helpers and knits covers for the fountain, benches, trees and even a guitar. It was directed by Tucker Walsh through Mssng Peces. OMD handled the media in the UK.


Drone operator
Head of production
Supervising producer
Production supervisor
Post producer
Chile production services
Executive producers
Chile producer
Chile line producer
Chile production manager
Art director
First AD
Visual effects

Featured in this story

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.