After 73 years, Smokey the Bear isn't playing around, people

It may be his birthday, but the firefighting ursine is always on the job, in new spots from the Ad Council by FCB West.

Outdoor fun is all well and good, but Smokey the Bear doesn't have time for games or selfies. He's always on patrol, keeping a watchful eye on people who might be playing with fire. Wednesday marks Smokey's 73rd birthday, and the new spots from FCB West are part of the longest running pro bono ad campaign in history.