AA signs TV sponsorship deal

- The AA has signed a three-month sponsorship deal with UK Horizons.

- The AA has signed a three-month sponsorship deal with UK Horizons.

The deal will see the AA sponsor UK Horizon's Crisis programming strand, which includes accident and emergency shows such as 999, What Went Wrong? and Anatomy of Disaster.

BBC Creative Services created the on-air credits, which simulate the adaptability of a helicopter as it copes with medical emergencies on roads and in city centres.

The deal was negotiated between Flextech and Zenith Media.



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