AA "That feeling" by Adam & Eve/DDB

The AA has parodied a famous ad for electronics brand Maxell to celebrate the return to the road trip as lockdown measures continue to ease across the UK.

The ad begins as Tukker (a housebound dog) saunters over to the record player. Setting up a fan, the pooch sits with the wind in its hair to replicate the freedom of sticking its head out of a moving car.

The spot launches tonight (Monday) during the Man United vs Southampton Premier League game, alongside out-of-home, digital and radio activity, as well as a partnership with Spotify on sponsored road trip playlists.

It was written by Matt Woolner, art directed by Steve Wioland and directed by The Perlorian Brothers through MJZ. Media was handled by Goodstuff Communications, Brainlabs and The Specialist Works.

Credits

Group marketing director
Head of brand marketing
Senior marketing manager
Senior marketing manager, media
Marketing executive
Group executive creative director
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Art director
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MJZ
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ETC
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