The AAR has appointed Juliet Blackburn as its first head of digital who will be responsible for advising clients on which new media agencies will best suit their digital communication and marketing needs. She joins from BT, where she was head of broadband marcomms.
Prior to that, Blackburn was BT's head of new media and was responsible for the online marketing all of the company's brands. She also launched the company's new media marketing division.
The appointment seeks to address demand from clients for guidance in the area of new media specialists. Kerry Glazer, managing director at the AAR, said: "All of the feedback we have had from clients leaves us in no doubt that there is a need for impartial advice and information in this very complex area."
Blackburn said: "At the moment I am looking at how the new media agency industry is divided - there is such a plethora of skills in the area."
She will be charged with advising clients on all new media marketing and advertising needs, from building websites through to launching online advertising campaigns.
"I don't want to focus just purely at the top end of the league as there are smaller clients and agencies which have more specialised needs and provide more specialised services," said Blackburn.