The Abbott Mead Vickers group this week extended its communications
empire by snapping up the direct marketing agency, Craik Jones Watson
It becomes the second direct marketing buy for the group and will sit
alongside Barraclough Hall Woolston Gray, which became a full member of
the AMV ’club’ of companies two years ago. The shop is best known for
its much-awarded Land Rover work.
The deal involves an initial payment of pounds 2.44 million by AMV,
which will make five additional performance-related payments over five
years until December 2001. Craik Jones made a pre-tax profit of pounds
454,000 last year on a turnover of pounds 6.9 million.
Peter Mead, the AMV group chairman, said: ’This acquisition will
consolidate AMV’s position as one of the leading providers of direct
marketing services in the UK. We now have two of the country’s leading
brands in the marketing sector.’