Abbott Mead group buys Craik Jones to boost direct profile

The Abbott Mead Vickers group this week extended its communications empire by snapping up the direct marketing agency, Craik Jones Watson Mitchell Voelkel.

The Abbott Mead Vickers group this week extended its communications

empire by snapping up the direct marketing agency, Craik Jones Watson

Mitchell Voelkel.



It becomes the second direct marketing buy for the group and will sit

alongside Barraclough Hall Woolston Gray, which became a full member of

the AMV ’club’ of companies two years ago. The shop is best known for

its much-awarded Land Rover work.



The deal involves an initial payment of pounds 2.44 million by AMV,

which will make five additional performance-related payments over five

years until December 2001. Craik Jones made a pre-tax profit of pounds

454,000 last year on a turnover of pounds 6.9 million.



Peter Mead, the AMV group chairman, said: ’This acquisition will

consolidate AMV’s position as one of the leading providers of direct

marketing services in the UK. We now have two of the country’s leading

brands in the marketing sector.’



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