Abbott Mead Vickers BBDO wins vaccination pitch

LONDON - The government has appointed Abbott Mead Vickers BBDO for a new campaign to promote cervical cancer vaccination.

COI...handled pitch for health department
COI...handled pitch for health department
The Central Office of Information handled the pitch for the Department of Health.

The campaign aims to raise awareness of the new HPV vaccine among 12-12 year old girls and their parents, and the agency will now deliver the campaign across TV, radio, press, digital and PR.

The vaccination programme, announced in June 2007, will begin this autumn and the campaign will launch shortly before that.

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