ABC FIGURES: ABCs show circulation rises for UK publishers

The National Magazine Company had most cause to celebrate as the UK's larger publishers recorded welcome circulation increases in the latest ABC results.

Despite its Cosmopolitan title losing leadership to Glamour in the women's fashion sector, NatMags achieved a 11.5 per cent year-on-year circulation rise across all titles.

The success of Company, up by nearly 20 per cent in the past six months after some aggressive price cutting, and the addition of Cosmo Girl's 175,237 circulation to the figures, contributed to the rise.

Its home titles, including Country Living and Beautiful Homes, also performed well.

Cosmopolitan achieved a steady increase of 4 per cent year on year.

NatMags' managing director, Duncan Edwards, said: "Sales are up 11.5 per cent on last year, and no publisher can compete with this. The whole young women's sector has grown well, with Company and Zest both up."

IPC Media could also point to strong results, especially in the celebrity weekly sector and the homes sector. Its total ABC was up 1.4 per cent year on year, with Now increasing its circulation by 10 per cent to 570,279.

Ideal Home added 7.6 per cent to climb to 276,063. However, TV Times slumped by more than 10 per cent in a declining TV listings market.

Sly Bailey, the chief executive of IPC Media, outlined plans for IPC to work more closely with Time Inc, following its merger with AOL Time Warner. She predicted UK launches of Time Inc titles, but did not supply any details.

Emap also received good news across its three divisions. Heat continued its rapid growth with a 103 per cent year-on-year rise to 478,924. Kerrang!'s growth steadied along with that of FHM, which rose 1.8 per cent this period after a slump last time.

There was continued bad news for BBC Worldwide, which was 5.2 per cent down, year on year, across all titles.

It was hit across different sectors with Eve down 9.3 per cent, Radio Times down 3.8 per cent and Top Gear down 10.3 per cent.

Attic Futura, recently purchased by Hachette, rose 8 per cent across its titles after CD:UK achieved its first ABC figure.


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