Regional evenings - the second largest category with 71 titles -
continued their sales decline, falling 2.4 per cent year on year, double
the decline of the last two years.
Only 30 per cent of evening titles increased their sales this year,
compared with 36 per cent in the last set of ABCs.
Trinity Mirror’s Birmingham Evening Mail, which previously topped the
evening ABC tables with a circulation of 192,692, did not report this
time, following the revelation of fraudulent reporting in previous
Instead, the top spot was taken by last year’s number two: the West
Midlands Express & Star.
The Belfast Telegraph’s circulation dropped again, from 4.6 per cent to
5.9 per cent. The Leicester Mercury’s sales slid 1.6 per cent to a
disappointing 5.4 per cent, pushing it from sixth to eighth place.
Two evening papers increased their circulation in the top 15: the
Manchester Evening News, whose figures rose 0.5 per cent, and the
Yorkshire Evening Post, which increased sales by 0.6 per cent.
TOP 15 REGIONAL EVENING TITLES
Title ABC Year on year %
West Midlands Express & Star (Mon-Fri) 183,759 -1.7
Manchester Evening News (M-F) 173,179 -0.2
Liverpool Echo (M-F) 155,920 -1.3
Belfast Telegraph 117,207 -5.9
Glasgow Evening Times (M-F) 108,838 -6.6
N’castle-Upon-Tyne Eve Chronicle (M-F) 107,511 -2.0
Leicester Mercury 102,640 -5.4
Leeds - Yorkshire Evening Post (M-F) 99,199 -1.4
Stoke-On-Trent - The Sentinel 89,722 -0.7
Shropshire Star (M-F) 87,629 -2.2
Sheffield Star (M-F) 83,236 -2.0
Hull Daily Mail & Sports Mail 82,431 -2.6
Coventry Evening Telegraph & The Pink 80,250 -2.6
Bristol Evening Post 77,476 -2.4
Edinburgh - Evening News 75,321 -6.7
Source: Audit Bureau of Circulations (July - December 1999).