ABC Report: Film and Music

Sales declines in the monthly music market have prompted the market leader Q to relaunch with its September issue. Ahead of this revamp, Q continued its decline, falling 12.6 per cent year on year. Marcus Rich, the managing director of Emap Performance, says: "Q came from the CD revolution but now people access music differently. The magazine is as passionate as ever, but we're aligning it in a way that's appropriate for the market."

In the weekly sector, Emap's Kerrang! dwindled 11 per cent year on year, as nu-metal became old hat. Meanwhile, despite IPC's New Musical Express having a strong web presence, the paper version is down 3.4 per cent year on year.

Monthly magazines targeting an older audience continued to perform well.

The new entrant Word posted a first ABC of 30,051, with little challenge to Mojo, which stayed above the 100,000 mark.

IPC's Uncut still outsells Mojo. The monthly music and film magazine is up 6.7 per cent year on year, the highest year-on-year increase of any title in this sector. Uncut runs with a covermount with every issue, a strategy that has been aped by Mojo since its July 2004 issue.

In film, both Empire and Total Film enjoyed circulation increases, although Empire's circulation, nudging 200,000, is more than double that of Total Film.

Verdict Although digital media have transformed the way in which consumers purchase films and music, titles should take care not to alienate loyal readers by emulating the soundbite style of their online equivalents.

FILM AND MUSIC

TITLE PUBLISHER Total ABC Period- Yr-on-yr

on-period % change

% change

Empire Emap 195,410 2.50 7.50

Q Emap 150,801 -6.70 -12.60

Uncut IPC 112,816 1.50 6.70

Mojo Emap 100,347 -3.90 -3.20

Total Film Future 90,749 0.20 0.30

New Musical Express IPC 70,014 -3.50 -3.40

Kerrang! Emap 62,591 -9.60 -11.00

Mixmag Emap 50,457 0.50 -5.20

Source: Audit Bureau of Circulations, January-June 2004.

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