ABC REPORT: MOTORING

It has been a solid six months across the motoring sector with the majority of titles posting circulation increases. Titles enjoyed slight rather than substantial gains, partly because of the lack of an annual motor show in the summer.

Emap's Max Power remains the best-selling monthly automotive performance magazine. Despite a 4.5 per cent dip in sales year on year, it leads the pack by a considerable margin, outselling its nearest rival, Fast Car, by almost 100,000.

In the general motoring category, Haymarket's What Car? narrowly beat the UK edition of the BBC's Top Gear magazine to take second place.

Top Gear's publisher, Adam Waddell, says: "There have been a couple of ups and downs but on the whole it has been a pretty flat six months for the sector."

Evo and Emap's Car were the titles to make the biggest period-on-period gains but it was a different story for the division's struggling classic magazines, all of which saw a downturn in interest compared with the first six months of 2002.

In the sporting section, Formula 1 Magazine outsold F1 Racing, which was down 19.2 per cent year on year.

Verdict Car launches and the prospect of a national motorshow in May should stimulate the market, for the next six months at least.

MOTORING

TITLE PUBLISHER Total ABC Period Year

on period on year

% change % change

Max Power Emap 226,873 -5.30 -4.50

What Car? Haymarket 137,411 -1.00 -0.10

BBC Top Gear (UK) BBC Magazines 136,216 n/a n/a

Fast Car Highbury Leisure 127,813 n/a 0.20

Car Emap 114,381 6.20 7.90

Auto Express Dennis 96,238 1.60 4.40

Classic & Sportscar Haymarket 83,172 -7.40 -8.70

Redline Future 72,106 1.50 9.80

Evo Dennis 70,180 3.60 10.00

Autocar Haymarket 68,742 0.80 0.80

Source: Audit Bureau of Circulations, July - December 2003.

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