ABC Report: The Top 100 Magazines

Sky retains top spot, thanks to its growing subscriber base. What's on TV re-enters the top five as the biggest-selling paid-for title, one of only three in the top ten.

TOP 100 MAGAZINES BY OVERALL CIRCULATION

Rank Rank Title Publisher Total ABC ABC July-

June Dec Jan-June 2004 Dec 2003

2004 2003

1 1 Sky the magazine John Brown

Citrus 6,600,677 6,390,584

2 4 Asda Magazine Publicis

Blueprint 2,453,133 2,266,760

3 3 O Magazine (Group) John Brown

Citrus 2,093,641 2,478,366

4 5 Boots Health &

Beauty Redwood 1,834,270 1,802,911

5 6 What's on TV IPC 1,635,023 1,654,843

6 - Saga Magazine Saga Group 1,244,002 1,240,377

7 8 O Magazine (Pay John Brown

Monthly edition) Citrus 1,211,624 1,422,090

8 10 Take a Break H Bauer 1,208,473 1,227,305

9 12 The Somerfield

Magazine Rare Publishing 1,130,743 1,146,450

10 11 Radio Times BBC Magazines 1,104,767 1,157,481

11 14 TV Choice H Bauer 1,082,654 1,017,468

12 16 BBC Pre-School

Magazines (Group) BBC Magazines 1,017,776 849,122

13 13 O Magazine (Pay As John Brown

You Go edition) Citrus 882,017 1,056,276

14 17 Reader's Digest Reader's Digest 822,780 809,971

15 18 Chat IPC 606,599 604,582

16 22 Glamour Conde Nast 605,747 582,690

17 21 Now IPC 580,007 592,076

18 20 That's Life H Bauer 573,966 597,420

19 19 FHM Emap 573,713 601,166

20 23 Time Magazine -

EMEA Group Time Warner 555,087 575,180

21 24 OK! Northern & Shell 553,777 570,927

22 25 Heat Emap 540,556 566,731

23 26 Woman IPC 536,364 565,393

24 41 Closer Emap 480,187 385,036

25 28 TV Times IPC 473,379 524,131

26 31 The Economist Economist

(Worldwide)* Newspaper 470,416 459,570

27 30 Cosmopolitan NatMags 456,447 460,655

28 32 Woman's Weekly IPC 451,690 453,153

29 40 Homebase Ideas Publicis

Blueprint 447,500 395,307

30 29 Woman's Own IPC 446,194 478,687

31 33 VM The Vauxhall

Magazine Mediamark 422,907 438,989

32 35 Auto Exchange Group United

Advertising 420,167 423,272

33 37 Good Housekeeping NatMags 417,893 415,730

34 34 Bella H Bauer 414,984 429,226

35 38 Yours Emap 413,855 403,696

36 51 New! Northern & Shell 403,864 334,310

37 36 Best NatMags 401,678 420,437

38 44 Marie Claire IPC 380,760 360,789

39 42 People's Friend DC Thomson 369,430 376,627

40 47 Hello! Hello! Ltd 361,225 350,374

41 63 BBC Gardeners'

World BBC Magazines 360,342 285,772

42 43 TV Quick H Bauer 354,620 375,780

43 44 Time Magazine ** Time Warner 352,410 368,699

44 57 Auto Trader - Trader

National (Group) Publishing 351,654 334,704

45 50 National Geographic National

Magazine Geographic 341,565 337,839

46 54 The Garden RHS Publishing 332,033 326,762

47 48 Unlimited Origin Publishing 330,520 349,500

48 53 Prima NatMags 330,179 330,128

49 52 Company NatMags 325,185 330,751

50 58 Candis Newhall 315,803 306,607

51 61 Sky the magazine

Ireland John Brown Citrus 313,923 291,357

52 49 BBC Good Food BBC Magazines 304,144 342,604

53 59 Woman & Home IPC 303,701 295,362

54 60 Sugar Hachette

Filipacchi 295,009 291,794

55 62 New Woman Hachette

Filipacchi 290,913 290,533

56 - Nuts IPC 290,337 n/a

57 55 Sainsbury's: The

Magazine New Crane 280,947 324,598

58 64 Ideal Home IPC 271,161 274,488

59 71 Slimming World

Magazine Miles-Branwell 267,304 254,210

60 69 Waitrose Food John Brown

Illustrated Citrus 261,359 257,085

61 65 BMW Magazine Cedar

Communications 258,069 265,071

62 68 More! Emap 257,897 259,550

63 74 Bliss Emap 257,162 241,664

64 70 My Weekly DC Thomson 248,904 256,985

65 66 Loaded IPC 235,140 263,107

66 72 Maxim Dennis 227,017 243,341

67 77 Heritage Today *** John Brown

Citrus 225,539 224,914

68 82 Healthy River

Publishing 224,166 212,556

69 79 TV & Satellite Week IPC 222,510 224,003

70 - Men's Health NatMag Rodale 221,049 220,446

71 78 The Renault Brooklands

Magazine Publishing 220,399 224,524

72 81 Loot/Buy & Sell

Group Loot Ltd 217,143 214,322

73 88 Puzzler Collection Puzzler Media 217,014 202,243

74 75 Top of the Pops BBC Magazines 216,954 230,493

75 100 House Beautiful NatMags 211,761 182,025

76 86 Private Eye Pressdram 206,045 205,250

77 87 Vogue Conde Nast 205,320 205,124

78 76 Max Power Emap 205,113 226,873

79 85 Ad Trader Group Trader

Publishing 204,591 205,392

80 84 Real H Bauer 204,455 205,702

81 89 Elle (UK) Hachette

Filipacchi 201,469 201,309

82 92 Cosmo Girl NatMags 200,168 198,324

83 - Zoo Emap 200,125 n/a

84 91 Hotline River

Publishing 200,000 200,000

85 94 High Life Cedar

Communications 199,173 194,246

86 93 Red Hachette

Filipacchi 197,263 196,719

87 97 The Economist Economist

(Europe Edition) Newspaper 195,687 189,947

88 95 Empire Emap 195,410 190,659

89 99 InStyle (UK) IPC 190,102 187,172

90 - Star Northern & Shell 183,674 n/a

91 90 Inside Soap Hachette

Filipacchi 182,161 200,582

92 96 She NatMags 181,228 190,033

93 - Country Living NatMags 179,396 174,538

94 98 Official

PlayStation 2 Future 177,450 188,322

95 - Toybox BBC Magazines 170,153 158,530

96 - Top Sante Health

& Beauty Emap 160,208 130,830

97 - Homes & Gardens IPC 155,843 162,817

98 - BBC Top Gear

Magazine (Group) BBC Magazines 152,067 150,366

99 - Q Emap 150,801 161,634

100 - NFPI Baby Book Red Active 150,100 n/a

Rank Rank Title Period-on-period ABC Jan- Yr-on-yr

June Dec % change June 2003 % change

2004 2003

1 1 Sky the magazine 3.30 6,124,572 7.80

2 4 Asda Magazine 8.20 2,012,733 21.90

3 3 O Magazine (Group) -15.50 2,500,025 -16.30

4 5 Boots Health & Beauty 1.70 1,870,390 -1.90

5 6 What's on TV -1.20 1,689,621 -3.20

6 - Saga Magazine 0.30 1,239,221 0.40

7 8 O Magazine (Pay Monthly

edition) -14.80 1,500,052 -19.20

8 10 Take a Break -1.50 1,225,116 -1.40

9 12 The Somerfield Magazine -1.40 1,345,789 -16.00

10 11 Radio Times -4.60 1,161,019 -4.80

11 14 TV Choice 6.40 967,807 11.90

12 16 BBC Pre-School Magazines

(Group) 19.90 954,463 6.60

13 13 O Magazine (Pay As You Go

edition) -16.50 999,973 -11.80

14 17 Reader's Digest 1.60 860,562 -4.40

15 18 Chat 0.30 575,585 5.40

16 22 Glamour 4.00 576,832 5.00

17 21 Now -2.00 590,544 -1.80

18 20 That's Life -3.90 592,036 -3.10

19 19 FHM -4.60 600,568 -4.50

20 23 Time Magazine - EMEA Group -3.50 n/a n/a

21 24 OK! -3.00 489,373 13.20

22 25 Heat -4.60 565,484 -4.40

23 26 Woman -5.10 571,482 -6.10

24 41 Closer 24.70 334,542 43.50

25 28 TV Times -9.70 529,632 -10.60

26 31 The Economist (Worldwide)* 2.40 457,722 2.80

27 30 Cosmopolitan -0.90 462,157 -1.20

28 32 Woman's Weekly -0.30 465,500 -3.00

29 40 Homebase Ideas 13.20 497,090 -10.00

30 29 Woman's Own -6.80 484,705 -7.90

31 33 VM The Vauxhall Magazine -3.70 478,018 -11.50

32 35 Auto Exchange Group -0.70 441,790 -4.90

33 37 Good Housekeeping 0.50 400,253 4.40

34 34 Bella -3.30 398,009 4.30

35 38 Yours 2.50 386,591 7.10

36 51 New! 20.80 339,035 19.10

37 36 Best -4.50 414,739 -3.10

38 44 Marie Claire 5.50 376,476 1.10

39 42 People's Friend -1.90 375,443 -1.60

40 47 Hello! 3.10 347,461 4.00

41 63 BBC Gardeners' World 26.10 360,236 0.00

42 43 TV Quick -5.60 394,251 -10.10

43 44 Time Magazine ** -4.40 n/a n/a

44 57 Auto Trader - National (Group) 5.10 365,549 -3.80

45 50 National Geographic Magazine 1.10 334,478 2.10

46 54 The Garden 1.60 312,183 6.40

47 48 Unlimited -5.40 349,500 -5.40

48 53 Prima 0.00 330,045 0.00

49 52 Company -1.70 330,617 -1.60

50 58 Candis 3.00 279,517 13.00

51 61 Sky the magazine Ireland 7.70 274,119 14.50

52 49 BBC Good Food -11.20 324,473 -6.30

53 59 Woman & Home 2.80 283,025 7.30

54 60 Sugar 1.10 326,185 -9.60

55 62 New Woman 0.10 275,648 5.50

56 - Nuts n/a n/a n/a

57 55 Sainsbury's: The Magazine -13.40 278,043 1.00

58 64 Ideal Home -1.20 273,489 -0.90

59 71 Slimming World Magazine 5.20 255,322 4.70

60 69 Waitrose Food Illustrated 1.70 250,498 4.30

61 65 BMW Magazine -2.60 252,748 2.10

62 68 More! -0.60 250,869 2.80

63 74 Bliss 6.40 250,543 2.60

64 70 My Weekly -3.10 264,805 -6.00

65 66 Loaded -10.60 261,937 -10.20

66 72 Maxim -6.70 251,117 -9.60

67 77 Heritage Today *** 0.30 210,951 6.90

68 82 Healthy 5.50 204,013 9.90

69 79 TV & Satellite Week -0.70 254,445 -12.60

70 - Men's Health 0.30 218,756 1.00

71 78 The Renault Magazine -1.80 342,086 -35.60

72 81 Loot/Buy & Sell Group 1.30 249,950 -13.10

73 88 Puzzler Collection 7.30 207,795 4.40

74 75 Top of the Pops -5.90 252,410 -14.00

75 100 House Beautiful 16.30 170,200 24.40

76 86 Private Eye 0.40 204,406 0.80

77 87 Vogue 0.10 202,259 1.50

78 76 Max Power -9.60 239,668 -14.40

79 85 Ad Trader Group -0.40 227,119 -9.90

80 84 Real -0.60 180,680 13.20

81 89 Elle (UK) 0.10 200,912 0.30

82 92 Cosmo Girl 0.90 188,249 6.30

83 - Zoo n/a n/a n/a

84 91 Hotline 0.00 198,025 1.00

85 94 High Life 2.50 208,608 -4.50

86 93 Red 0.30 189,857 3.90

87 97 The Economist (Europe Edition) 3.00 187,017 4.60

88 95 Empire 2.50 181,768 7.50

89 99 InStyle (UK) 1.60 179,174 6.10

90 - Star n/a n/a n/a

91 90 Inside Soap -9.20 247,699 -26.50

92 96 She -4.60 185,558 -2.30

93 - Country Living 2.80 170,137 5.40

94 98 Official PlayStation 2 -5.80 188,079 -5.70

95 - Toybox 7.30 177,864 -4.30

96 - Top Sante Health & Beauty 22.50 154,829 3.50

97 - Homes & Gardens -4.30 161,553 -3.50

98 - BBC Top Gear Magazine (Group) 1.10 144,583 5.20

99 - Q -6.70 172,557 -12.60

100 - NFPI Baby Book n/a n/a n/a

Source: Audit Bureau of Circulations, January-June 2004.

Notes: *Excluding the Americas ** EMEA (excluding BI/SA) *** Formerly

English Heritage.

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