The latest ABC/VFD figures for the regional press show a decline in
sales of 1.8 per cent as titles continue to struggle against increased
media choice and greater audience fragmentation.
The figure, which covers the period July-December 1999, shows a greater
decline than last year’s 1.2 per cent. For the first time, however, the
Newspaper Society has included sales of large daily and Sunday regional
papers which are reported by ABC as national newspapers.
Without these included, the fall in sales would be 1.4 per cent.
Titles such as The Scotsman, Daily Record, London’s Evening Standard,
Scotland on Sunday and the Sunday Mail have been included as they come
under the society’s official definition of a regional paper.
Once again weekly regional newspapers recorded healthier circulation
increases than regional dailies and Sundays.
A total of 59 per cent of weeklies increased circulation in the latest
period and the sector as a whole showed positive growth of 0.1 per
By comparison, regional evening papers saw 30 per cent of titles
increase this year but 70 titles were down year on year by 2.4 per
Chris Stanley, the Newspaper Society’s marketing director, said: ’The
regional press has delivered another solid sales performance in a highly