ABC threatens to delist Emap car titles

Emap Automotive has been warned that its entire car magazine portfolio will be delisted by the Audit Bureau of Circulations if any of its titles breach ABC rules within the next three years.

Emap Automotive has been warned that its entire car magazine

portfolio will be delisted by the Audit Bureau of Circulations if any of

its titles breach ABC rules within the next three years.



The warning follows complaints made to the ABC by SPL, the publisher of

Fast Car. SPL complained that, on several occasions between 1993 and

1999, Emap misrepresented Fast Car’s circulation in comparisons with

sales of Emap’s rival titles Revs and Max Power.



SPL alleged the mistakes were deliberate and part of a campaign to

destabilise Fast Car in the market. On the most recent occasion, Emap

distributed a mailer purporting to show Fast Car’s January to June 1999

ABCs. In fact, the figure was for 1997.



SPL managing director Clive Foskett said: ’The ABC clearly felt there

had been a significant breach of their rules.’



Emap Automotive chief executive Malcolm Gough said: ’I’m not sure the

punishment fits the crime.’



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