The June ABC results were dominated by the continuing surge of The
Scotsman and Scotland on Sunday, which have benefited from the decision
to cut their cover prices.
Having achieved a month-on-month 19 per cent gain in May, The Scotsman
soared a further 12 per cent in June, breaking through the 100,000
barrier to hit 105,420. The paper maintained its cover price cut of 25p
Circulation director Rob Nevett said he expected another good result in
July, despite the Edinburgh trades holidays in the first two weeks of
Sister title Scotland on Sunday recorded a 6 per cent gain after cutting
its price from 75p to 50p for two weeks in June.
The Glasgow based Herald has so far failed to respond with a price cut
of its own but Nevett said The Herald had been offering discount
vouchers in the newspaper.
The Times was the first of the London-based nationals to cut the price
of its Scottish edition - to 20p. The Sun has also cut its price to 15p
and the Daily Mail and The Daily Express have experimented with
The Scottish market will be even more competitive in October with the
launch of a weekday business title from Sweden’s Bonnier group.
Sport First’s sales slumped a further 19 per cent following a 20 per
cent fall in May. This came in spite of the interest generated by the
conclusion of the domestic football season, the FA Cup in May and the
Euro 2000 finals in June.
However, Sport First managing director Neil Webster claimed the losses
were expected and blamed Manchester United’s early winning of the
Carling Premiership title in April and England’s premature exit from
He anticipates sales to be up in July and is planning a major marketing
push to coincide with the start of the new football season.
Elsewhere, The Observer’s new monthly sports magazine helped the paper
add 5 per cent, or 20,000 copies, to its June sale.
There were good tidings too for News Group, with increases of 2 per cent
on The Sun and 3 per cent on the News of the World. Both newspapers
benefited from a ’Millionaire’ promotion.
This impacted on the Sunday Mirror which, after a 3.75 per cent gain in
May, slipped back 3.5 per cent in June.
Following a strong local news month in May, the Evening Standard slipped
back to April’s sales level.