TV producer, DLKW Lowe
Tarrant, 29, has always enjoyed being a performer – as a child, she admits that she and her twin sister always put on impromptu shows.
After university, she realised that advertising would allow her to pursue a career and she cut her teeth at M&C Saatchi as an assistant before eventually becoming a producer herself, working on brands including the Daily Mail, Currys and Halfords.
Tarrant moved to Publicis London in 2011 and her role diversified beyond television and cinema and into print, digital and long-form projects. Since joining DLKW Lowe that same year, she says her creative highlight was the Morrisons "for your Christmas" TV spot, which featured a score by the Oscar-nominated film composer John Debney.
Dave Henderson and Richard Denney, the joint executive creative directors at DLKW Lowe, say: "Abbi really understands the role of high production values and how they affect the power of a brand’s message.
"She has a natural wisdom beyond her years and, like all great producers, is always two steps ahead of the game."