Absolut '#AbsolutNights' by Sid Lee

Absolut launches new ads with Empire of the Sun's single

Last year, Pernod Ricard's Absolut vodka brand traveled to Brooklyn, Johannesburg, Sao Paolo and Berlin as part of its "Transform Today. "

As a continuation of the campaign, Sid Lee Amsterdam & Sid Lee New York has launched a web film with a debut single by Empire of the Sun, and a TV spot.

The Australian EDM band provides the energy and soundtrack for the online video and TV ad, which features highlights from the four cities visited during the "Transform Today" campaign.

Credits

Head of Strategy
Strategy Director
Editor
Director
Public Relations