Absolut Elyx and Water for People partner for music event

Luxury vodka brand Absolut Elyx and charity Water for People are collaborating with pop musician Hollie Cook for a live performance and vinyl recording.

Absolut Elyx: Holly Cook collaboration
Absolut Elyx: Holly Cook collaboration

The tie-up celebrates a five-year partnership between Absolut Elyx and Water For People, who have joined together on a mission to bring access to safe water to over 100,000 people worldwide.   

The performance, taking place on 24 November at Sanctum Hotel in Soho will be recorded live and pressed onto 50 exclusive vinyl records with 100% of proceeds from the sales donated to Water For People.  

Hollie Cook, the daughter of the Sex Pistols drummer and Boy George’s backing singer, will perform a mixture of old and new songs live on the night.  

In March, Absolut Elyx teamed up with chef Anna Barnett for a supper club event to mark World Water Day.  

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