Absolut "It's in our spirit" by BBH

Absolut celebrates the joys of in-person interactions, with appearances from actress Tessa Thompson, musician MNEK, esports icon Ricki Ortiz and artist Jolin Tsai.

Hoping to escape the perils of digital life – including virtual gigs, trolls and endless social interactions – each personality breaks out of their animated world and back into real life, where they meet to chat while enjoying some vodka.

The work was created by Stephanie Gwee, Sid Lim and Avril Chua, and directed by Todd Mueller and Kylie Matulick through Stink.