Absolut marks 20th birthday of its bottle work on 100 posters

Absolut Vodka is marking 20 years of its iconic vodka bottle press

and poster work with an anniversary campaign featuring some advertising

highlights from the past two decades.

The company has earmarked 100 different executions to run in a national

six-sheet campaign covering 1,500 poster sites across the UK. In

addition, a megasite in London's Shoreditch area will showcase all 100

executions simultaneously.

Ads featured in the campaign show the famous bottle appearing in the

doorway of number 10 Downing Street, in the plan of a feng shui designed

living room and in the diagram drawn up for a liposuction operation.

The TBWA network has produced all of Absolut's "bottle" executions,

after picking up the account following a pitch in 1980. The business was

previously held by Martin Landy Arlow, which resigned the account over

conflict issues.

The campaign was planned and bought by Manning Gottlieb Media.

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