Absolut Vodka is marking 20 years of its iconic vodka bottle press
and poster work with an anniversary campaign featuring some advertising
highlights from the past two decades.
The company has earmarked 100 different executions to run in a national
six-sheet campaign covering 1,500 poster sites across the UK. In
addition, a megasite in London's Shoreditch area will showcase all 100
Ads featured in the campaign show the famous bottle appearing in the
doorway of number 10 Downing Street, in the plan of a feng shui designed
living room and in the diagram drawn up for a liposuction operation.
The TBWA network has produced all of Absolut's "bottle" executions,
after picking up the account following a pitch in 1980. The business was
previously held by Martin Landy Arlow, which resigned the account over
The campaign was planned and bought by Manning Gottlieb Media.