Absolut "One night" by BBH London

In a turbulent political climate it might seem idealistic to claim creativity can change the world, but Absolut has never been a brand to quiet its point of view.

A bold film illustrates creative moments that sparked progress, from the Big Bang to an Elvis Presley performance. It was shot by Oscar-winning cinematographer Emmanuel Lubezki, known for his work on Gravity and Birdman. Continuing a long tradition of artistic collaboration, the brand also picked creatives to share their visions for a better world in outdoor, print and digital ads.