Absolut "The vodka with nothing to hide" by BBH London

Absolut employees get totally nude to prove just how transparent the vodka brand's process is.

The latest ad by BBH London pays homage to employee induction videos and highlights Absolut’s high-quality and sustainable approach to making vodka. It features real employees from the company, with nudity used as a humorous metaphor for their transparency. The work was created by Doug Fridlund and Mikael Alcock, and directed by Sam Hibbard through Somesuch. 


VP global marketing
Global communications director
Global senior marketing manager
Global head of digital
Global marketing manager digital
Global brand manager
Global brand manager
Executive creative director
Associate creative director
Business lead
Account manager
Strategy director
Assistant producer
Production company
Executive producer
Post production
Editing house