Absolut Vodka appoints AnalogFolk to global social media account

Absolut Vodka has appointed AnalogFolk to manage its global social media activity.

Absolut Vodka: appoints AnalogFolk
Absolut Vodka: appoints AnalogFolk

The appointment follows a competitive pitch process.

AnalogFolk will create content for the brand’s social media channels and will be responsible for bringing Absolut’s brand experiences to life on social channels through branded content and editorial publishing.

Bill Brock, the co-founder and chief executive at AnalogFolk, said: "We are thrilled to be working with a brand that is so renowned for creativity and innovation.

"The appointment is a welcome recognition that our approach to social media, branded content and editorial publishing is compelling to progressive clients."

Sid Lee has been managing Absolut’s traditional and digital advertising, branded content activity and experiential work ever since it was appointed to be the brand’s global advertising agency at the end of 2012. 

AnalogFolk set up a specialist editorial department in October and hired former journalist Kirsty Hathaway to lead it.




Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content