Absolut Vodka launches Absolut DJ Website

- Absolut Vodka taps into youth dance culture for the launch of its new website, Absolut DJ, which features the work of DJs from three continents.

- Absolut Vodka taps into youth dance culture for the launch of its new website, Absolut DJ, which features the work of DJs from three continents.

Absolut DJ, developed by San Francisco based new-media company, Redsky Interactive, features work by Coldcut from the UK, DJ Spooky from the US and United Future Organisations from Japan.

Visitors to the site, located at www.absolutvodka.com, can create their own mixes using audio and visual elements, applying sampling, scratching and looping techniques. The finished creation can then be emailed to a friend.