'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...

We spoke to Anna Hill, CMO at Disney UK and Ireland about digital marketing opportunities and challenges ahead of dmexco 2017.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus