An Abundance hires Simon Darwell-Taylor as creative partner

An Abundance, the direct marketing start-up founded by Chris Ward and Amanda Phillips, has appointed Simon Darwell-Taylor as its creative partner.

Simon Darwell-Taylor: joining An Abundance as creative partner
Simon Darwell-Taylor: joining An Abundance as creative partner

Darwell-Taylor, Arc Worldwide's former executive creative director, is taking an undisclosed stake in the agency.

He said he would aim to create a "t-shaped", collaborative team to service clients across all disciplines. He aims to grow the creative department to 15 people in the first year.

Darwell-Taylor began his career at BBWB, CDP and Yellowhammer, before co-founding The Body Shop’s in-house ad agency, Creative Greenhouse.

Most recently, he co-founded production company Steon Films, which led him to produce and direct the award-winning feature film 'Out of Depth'.

An Abundance launched in February with 10 staff and positions itself as a "progressive behaviour change agency", specialising in CRM, digital and direct marketing. It has secured work from clients including Barnardo's and Royal Mail.