Accenture is bullish on digital marketing push, but avoids media which is declining 'significantly'

Accenture has ruled out a move into media-buying because it is "trending down significantly" but sees major opportunities in what it calls "brand-meets-creativity enabled by technology".

by Gideon Spanier
Accenture Interactive: launched studio next to Karmarama this year
Accenture Interactive: launched studio next to Karmarama this year

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