Account wins

Sky has appointed marketing communications provider Broadsystem to handle interactive services for Sky One's new science show, Brainiac. It will feed through SMS vote and competition data, aggregate red button data and provide text message update to subscribers.

Samsung Mobile has hired digital agency Holler to redesign its Samsung Lab site, aimed at handset owners, which sells mobile content. The agency had also obtained record label BMG as a new client; its first project being to produce a game and site for new rock band Rooster.

Women's online magazine Femalefirst.co.uk has hired ValueClick, whose clients include Loot, to manage its integrated marketing.

Online travel firm ebookers has reappointed online communications agency guava for a pay-per-click search enginer marketing campaign, set to last at least a year. It will monitor the activities of ebookers' users to optimise listings on search engines such a Google and espotting.

Argos has hired search engine marketing agency Ivantage for another year. Argos, which developed initiatives such as 'Click & Collect' and 'Text & Take Home', aims to further expand its web business through search marketing.

Midland Co-op Travel has hired CheetahMail UK. Experian's email delivery and management subsidiary, to target users with offers from its six sites dealing with ski, package and cruise holidays.

Ferrero has hired mobile marketing agency MindMatics to launch its first mobile marketing push, which aims to raise brand awareness among its target youth market. The German firm, behind brands such as Nutella and TicTac, is using SMS and MMS in a series of campaigns by the mobile marketing agency.

UK comedy and entertainment portal Funny.co.uk and search site Dictionary.com have hired online marketing agency OTPmedia to manage their online ad campaigns. The emphasis of both will be to improve clickthrough.

Sporting index has signed a contract with Fernhart New Media to develop iTV services. Over the next two years, it help to evaluate all current and future iTV platforms.

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