Accountancy Age to raise VNU revenues with website launch

VNU’s 80,000-circulation Accountancy Age has joined the battle for online advertising in the financial sector with the launch of a web service.

VNU’s 80,000-circulation Accountancy Age has joined the battle for

online advertising in the financial sector with the launch of a web

service.



But it is up against Accounting Web, an established service which this

week launches spin-off job site CareerZone.



VNU says Accountancy-Age.com will be ’the most comprehensive internet

service for accountants and financial professionals’. It will have a

daily news service as well as contact details of major accountancy firms

and a link to the Finance Jobsworld site. It is expected to launch its

own classified section in the near future.



At the same time, CareerZone is giving employers the chance to post

their vacancies on the site free of charge for the first three months.

Business development manager Richard Dennys said the company might seek

revenue from job ads after that period.



Accounting Web was launched in May 1997 by Sift, a company specialising

in creating ’virtual communities’ on the internet. As well as Accounting

Web, it has sites covering the law and human resources sectors.



Dennys said there was probably room in the accounting field for two

sites: ’These days nearly everyone in the profession has an e-mail

address and a half to two-thirds have internet accounts.’



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