VNU’s 80,000-circulation Accountancy Age has joined the battle for
online advertising in the financial sector with the launch of a web
But it is up against Accounting Web, an established service which this
week launches spin-off job site CareerZone.
VNU says Accountancy-Age.com will be ’the most comprehensive internet
service for accountants and financial professionals’. It will have a
daily news service as well as contact details of major accountancy firms
and a link to the Finance Jobsworld site. It is expected to launch its
own classified section in the near future.
At the same time, CareerZone is giving employers the chance to post
their vacancies on the site free of charge for the first three months.
Business development manager Richard Dennys said the company might seek
revenue from job ads after that period.
Accounting Web was launched in May 1997 by Sift, a company specialising
in creating ’virtual communities’ on the internet. As well as Accounting
Web, it has sites covering the law and human resources sectors.
Dennys said there was probably room in the accounting field for two
sites: ’These days nearly everyone in the profession has an e-mail
address and a half to two-thirds have internet accounts.’