KPMG, the third largest of the ’Big Five’ accountancy firms, has
appointed HHCL & Partners to work on its brand positioning.
The agency secured the business without a pitch. KPMG uses HHCL’s parent
company, Chime, on other areas of its marketing communications.
The precise nature of the project HHCL will work on is still unclear -
the agency would not comment on the appointment.
The appointment is not expected to affect KPMG’s relationship with its
global agency of record, Lowe Lintas & Partners. The New York office of
the agency, formerly called Lowe & Partners/SMS, currently works on the
company’s dollars 60 million global account.
Lowe developed the ’KPMG. It’s time for clarity’ campaign, which broke
in September 1998. It was the latest in a stream of large-scale branding
campaigns for a number of firms in the consultancy sector, Andersen
Consulting and Ernst & Young among them.