- Ad sales house L90 UK has signed up five sites to use its ProfiTools product, which enables clients to collate visitor habits. The service will be used by telephone number search site 192.com, electronic e-tailer Dabs.com, competition site Blartly.com, community site Scotlandonline.com and fashion industry site WGSN-edu.com.
- Design and reprographics agency RD2_MEDIA has been appointed by Diesel UK to design and produce both online and offline promotional material for Diesel U-Music, a new initiative for unsigned bands and DJs. An 'e-flyer' will link people to the new site.
- The Institute of Direct Marketing has appointed Ignite-Mail to conduct an email marketing programme in which a sequence of emails will be sent to people according to their response to initial contact. The Woolwich has also chosen Ignite-Mail to run an online CRM programme, including email campaign strategy and fulfilment.
- The EMAP Performance Network is to use a product from marketing firm Flytxt to launch an interactive SMS text messaging campaign at this week's Smash Hits concert. It will continue at each concert leading up to the Poll Winners' Party in December.
Accounts - New accounts this week.
- Ad sales house L90 UK has signed up five sites to use its ProfiTools product, which enables clients to collate visitor habits. The service will be used by telephone number search site 192.com, electronic e-tailer Dabs.com, competition site Blartly.com, community site Scotlandonline.com and fashion industry site WGSN-edu.com.
- Design and reprographics agency RD2_MEDIA has been appointed by Diesel UK to design and produce both online and offline promotional material for Diesel U-Music, a new initiative for unsigned bands and DJs. An 'e-flyer' will link people to the new site.
- The Institute of Direct Marketing has appointed Ignite-Mail to conduct an email marketing programme in which a sequence of emails will be sent to people according to their response to initial contact. The Woolwich has also chosen Ignite-Mail to run an online CRM programme, including email campaign strategy and fulfilment.
- The EMAP Performance Network is to use a product from marketing firm Flytxt to launch an interactive SMS text messaging campaign at this week's Smash Hits concert. It will continue at each concert leading up to the Poll Winners' Party in December.
