Actimel to stage giant snow globe at King's Cross

Yoghurt drink brand Actimel is building a giant snow globe at King's Cross station, giving Londoners the chance to win a Mini convertible.

Actimel: lifting winter spirits
Actimel: lifting winter spirits

The event, taking place on 15 and 16 February, showcases how winter is a 'tough time for us all', with the globe aiming to lift people's spirits. The giant snow globe will be set up in the middle of the station, full of 'winter forces', and will invite those brave enough to climb inside and show winter what they are made of, with the chance to win a Mini convertible.

The activity ties in with a competition running on promotional packs of Actimel, where the brand is inviting people to 'find a winning lid and lift the lid off winter' and is part of the brand's wider #StayStrong campaign

Last April, Actimel handed out 70,000 samples of its yoghurt drink product at underground stations throughout London, part of an activation that included a performance from the Stay Strong Brothers, also tying in with its #StayStrong campaign.

Last month, Danone brand Light & Free announced a year-long partnership with Spotify UK to strengthen connections between the Greek-style yoghurt brand and a music-loving audience.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.



Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now